Black Magic Marker

Martijn van Meijel
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  • Client

  • Black Magic Marker

  • Involvements

  • Art Direction
  • Brand Identity
  • UI Design
  • UX Design
  • Motion Concept

Black Magic Marker is a creative agency based in Amsterdam. They are all over the place. Wherever you are, or want to be, they pop up. They believe in the magic of memorable ideas. Of remarkable storylines. Wherever they leave our mark.

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Challenge

Black Magic Marker took on the challenge of rebranding, seeking to reflect their reinvented self in their branding and establish themselves as a dynamic and fearless agency. The objective was to develop a fresh identity that captures their name and the essence of the black magic marker. How can we effectively convey their story through this new identity and website?

Approach

We identified the essence of Black Magic Marker: crafting magical ideas and boldly eliminating the unnecessary with their black marker, leaving behind only what is essential to tell the story in the best way. This became the foundation of our rebranding approach. Through impactful statements, we aimed to reflect the agency's fearless and audacious nature at its core.

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Brand Identity

We created a dynamic visual identity by using the markers in a flexible and recognizable way.. The logo represents the essence of distilling and leaving behind only the essentials, and skipping the unnecessary bull shit. We opted for a clean Helvetica typeface and using black and white colors to convey a straightforward and bold approach. To symbolize the act of refinement, we merged the marker with a textured paper background, eliciting the sensory impression of eliminating unnecessary elements.

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The Black Magic Marker

The brand's dynamic identity is evident in every aspect, featuring the familiar marker that figuratively marks away unnecessary bull shit, ensuring a clear and direct message.

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Website

The website displays only the necessary information, while hiding the unnecessary details under the marker. Users can turn off the marker at the bottom of the page to reveal additional information. The use of big and bold typography conveys the agency's fearlessness and boldness, with a clean design and no unnecessary elements. The paper texture is reintroduced, providing a tactile feel.

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Results

Black Magic Marker successfully rebranded themselves as a dynamic and fearless agency, which is reflected in their new identity. Their fresh brand identity and website effectively conveyed their unique story, capturing the essence of the black magic marker. As a result, they achieved increased brand recognition and improved their position in the market.

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  • Collaboration

  • Thuy Tran — Concept & Art Direction

Book a Discovery Call

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