Sweav — Strategy and M&A Scale-up

Martijn van Meijel
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  • Client

  • Sweav

  • Involvements

  • Brand & web strategy
  • Brand Identity
  • Website

Branding for a new kind of consultancy. From fast-growing disruptor to brand that leads.

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Challenge

Sweav was doing the hard part right.

A sharp, no-nonsense consultancy built for the next generation of business.

No jargon. No fluff. Just real results, delivered fast.

But while the team kept scaling, the brand stood still.

What used to feel bold started to feel… familiar. The visual identity blended into the same corporate landscape Sweav set out to challenge. The website didn’t reflect the confidence or clarity they brought in every client interaction.

They weren’t here to fit in. But their brand was starting to.


Approach

Together, we stripped it back to what made Sweav work: focus, clarity, speed.

We rebuilt the brand around that core:

— Messaging that’s sharp, confident, and cuts through the noise.

— Visual identity with contrast and attitude — no polish, no pretense.

— A site built to move fast. Clear navigation, tight content, built to convert.

Everything signals how they work: direct, decisive, and built for results.


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The result

Sweav’s new brand doesn’t just look better — it works harder.
The brand transformation went live in 2024. Over that year, their team generated:

— 2.5× revenue growth in a year — from €4M to nearly €10M

— Inbound leads that already understand the difference

— LinkedIn audience doubled — now 2,000+ professionals following the story

— New office, new campaigns, and an ambitious 70% growth target for 2025

This wasn’t just a rebrand. It was a reset.

Now, Sweav’s brand moves at the same speed they do.


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  • Collaboration

  • Thinh Tran - Website Development
  • Quincy Gilds — Motion
  • Samuel Whitlock - Copywriting

Book a 30-min intro call ↗

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